I'm Lyndze; my speciality involves inventing grand products rooted in user-centred methodologies that people love. I began focusing on cognitive science, and empathy-driven engineering a decade ago. Simply because we communicate with our digital devices as though they are human and expect user-faced systems to have a holistic level of sensitive intelligence.

work it


Entrepreneur, Human-Computer Interactions
Self-Employed | Jan 2008 – current

My mission is to create globally scalable, practical technology products with emotional intelligence that strengthen humanity. The depth of this quest is rooted in human-computer interactions and VR / AR metacognitive learning strategies. Typically, I'm the one who is called upon to help solve creative lab problems, which has opened the opportunity for me to collaborate with visionary brands, sports enthusiasts, broadcast entertainment, startups, and everything in between.


Kell-Strom Tool Co. Inc. - consultant
Director of UX & Development | July 2015 – current | Hartford Area, CT

Since their first order for grinding snap gages in 1942, this aerospace company continues to proficiently lead in the global production of aerospace advancements. As a consultant, I manage monthly user behaviour analysis, oversee site development and creative direction.


Senior UX/UI Product Developer | Nov 2015 – April 2016 | New York, NY

Collective[i] is a Manhattan / Bay Area startup founded by seasoned veterans. Their evolutionary sales analytics (Saas) enterprise software combines an active-learning network with intuitive data backed predictive analyses and CRM integration. As a member of the engineering department, my tasks included big data visualisation, user experience, user interface / product design, and interactive prototyping all while working closely with Co-founders and C-Level.


AIGA Arizona
Web Chair | Sept 2014 – Sept 2015 | Phoenix, AZ

Formed in 1989, the Arizona chapter of AIGA serves the design community within the state and augments activities of the national organization. I help build user experiences and interactive strategies that promote membership awareness and strengthen the Arizona design community.


Interactive Designer | Jan 2013 – Jun 2015 | Phoenix, AZ

With locations in Phoenix and Denver, LaneTerralever is the region’s largest full–service strategic marketing agency. Their agile approach encouraged flexible role ownership in user interactive direction, project lead / mentorship and development.


I-Novae Studios, LLC
Director of Brand Development & UX Strategy | Dec 2012 – Jun 2015

An interactive aerospace simulator, I-Novae Studios is a global startup that pushes the boundaries of entrainment technology. Tasks included non–gaming creative direction, brand development, video production, user experience, email and digital strategies for their upcoming Kickstarter.


Sr. Digital Designer | Aug – Nov 2012 | Phoenix, AZ

ADivision of the acclaimed Gannett company, this integrated digital marketing agency offers solutions that connect brands to local and national consumers. My role focused on the finalization of GL’s rebrand, environmental design, web maintenance and promotional engagement materials.


Xspond Inc, Ignite XDS
Front End Developer | Feb 2011 – Jun 2012 | Brighton, MI

An automotive web application and dealership marketing startup, shifts into gear leads to ultimate sales. As the fourth person to join the development team I was responsible for Rails dotcom and application builds. Our clients included Ford, Chevy, Nissan, Subaru and Volkswagen dealerships.


Interactive Designer | Dec 2008 – Aug 2009 | SF, CA

Located in the heart of San Francisco, Citizen is a pro–social design and brand marketing agency. My duties included visual design, banner ad flash creation and construction of web/social interactive experiences. Campaigns I assisted on include Characters Unite by USA, Amnesty and SFSA.



Academy of Art University
School of Web Design and New Media | 2005 – 2011 | San Francisco, CA


College for Creative Studies
School of Interaction Communication | 2003 – 2005 | Detroit, MI


Press Production Technical Consortium
Graphic Design and Printing | 2001 – 2003 | Southgate, MI


  • UX / UI

  • emotional design

  • front-end development

  • human-computer interaction

  • leadership / mentorship

  • behavioral researcher


  • UX / UI in VR & AR

  • Unity

word on the street

“... I've always appreciated how much she truly cares about doing what's best and right versus what may be merely acceptable or easy. She is a design leader and always spearheads efforts to learn, as well as educate the rest of the team better processes, and adopting new techniques and technologies [...].”

Niki Blaker – AIGA Incoming Presidents Council Chair New York, NY


  • adobe suite
  • sketch
  • balsamiq
  • omni-graffle
  • invision app
  • user testing
  • survey monkey
  • unity
  • slack
  • google analytics
  • sublime
  • wordpress
  • github
  • mail chimp
  • target process 3



engineering method

user test


my counterpane
interaction design lead | produced at: LaneTerralever

MyCounterpane is a data visualization social network that offers an extensive library of emotion-based moments. Here, people dealing with multiple sclerosis can connect with others who understand their everyday experiences and emotions. The network also allows users to track their moods, creating a visual roadmap of their days while allowing others to gain context and understanding through data analysis. [ view concept ]

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